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On your first visit to SAGE Journals please set a new password Content analysis of diet advertisements was performed to examine how diet advertisements portray the Western ideal of feminine beauty and promote dieting in Korean women's magazines in comparison with U. Results showed that the Western cultural ideal of feminine beauty and dieting were prevalent in Korean women's magazines. Diet advertisements in Korean magazines appear to promote more passive dieting methods e. Results further indicated that amgazines may diet pills advertisements magazines misled to believe that dieting is simple, easy, quick, and effective without pain, if they consume the advertised product.
This study suggests that there is an urgent need to establish government regulations or policies about diet products and their claims in Korea. Magazine publishers also need to recognize their role in societal well-being and accept some responsibility for advertisements in their magazines. Her research interests include small business studies, e-commerce strategy, and teaching strategies in textiles and apparel.
Ha-BrookshirePhD, is an assistant professor in the department of textile and apparel management at the University of Missouri. Minjeong Kim Oregon State UniversitySharron J. Lennon University of Delaware. If you have the appropriate software installed, you can download article citation data to the citation manager advertisemenys your choice.
Simply select your manager software from the list below and click on download. For more information or tips please see 'Downloading to a citation manager' in the Help menu. Sign diet pills advertisements magazines to my Account. On your first visit to SAGE Diet pills advertisements magazines please set a new password. Clothing and Textiles Research Journal. Content Analysis of Diet Advertisements: A Cross-National Comparison of Korean and U.
Minjeong Kim Minjeong Kim Oregon State University See all articles by this author. Lennon University of Delaware See all articles by this author. Minjeong Kim Oregon State University Sharron J. Abstract Content analysis of diet advertisements was diet pills advertisements magazines to examine how diet advertisements portray the Western ideal of feminine beauty and promote dieting in Korean women's magazines in comparison with U. Vol 24, Issue 4, Article Contents Article Metrics Related Articles Comments.
Vol 24, Issue 4, pp. For diet pills advertisements magazines information or tips please pils 'Downloading to a citation manager' in the Help menu. RIS ProCite, Reference Manager EndNote BibTex Medlars RefWorks. Download article citation data for:. Women's Magazines Minjeong KimSharron J. Magazones me a copy. The ultimate social sciences library. The ultimate methods library.
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